A Deep Dive into Emerging Marketing Technologies
At the recent Tribeca X panel in New York City, industry leaders gathered to discuss how cutting-edge technologies are reshaping the marketing landscape. The event featured an insightful conversation between OKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson, moderated by Olympic snowboarder and entrepreneur Scotty James.
Key Discussion Points from the Panel
The session, titled “The Future of Marketing Through the Lens of AI and Tokenomics”, explored several critical themes:
- AI’s Transformative Role: How artificial intelligence is revolutionizing customer engagement and campaign optimization
- Web3 Opportunities: The potential of decentralized technologies to create new marketing paradigms
- Tokenomics Integration: Innovative ways to incorporate token-based economies into brand strategies
👉 Discover how Web3 is changing digital marketing
Tribeca Festival Partnership Highlights
Our involvement with Tribeca extends beyond this thought leadership panel. For the third consecutive year, we’re proud to serve as the festival’s Presenting Partner:
- Venue Sponsorship: The BMCC Theatre has been renamed the “OKX Theatre at BMCC TPAC” during the festival (June 5-16)
- Special Screenings: Hosted the gala premiere of FIREBRAND on June 11
- Web3 Innovation: Continued our tradition as the festival’s pioneering Web3 partner since 2022
Our Expanding Web3 Ecosystem
This partnership reflects our broader commitment to Web3 development across multiple industries:
| Sector | Initiative |
|---|---|
| Sports | Sponsorships with elite athletes and teams |
| Arts | Digital art exhibitions and NFT collaborations |
| Film | Web3 integrations in entertainment productions |
| Gaming | Blockchain gaming partnerships |
Recent Milestones and Achievements
Enhanced Security Certification
We’ve recently achieved ISO/IEC 27001:2022 certification, demonstrating our commitment to world-class information security standards for digital asset protection.
Global Market Expansion
Our regulated services are now available in:
– Spain (via MiCA passporting from Malta)
– Germany
– Poland
Innovative Product Launches
- OKX Pay: A groundbreaking crypto payment solution within our mobile app
- Institutional Solutions: Collateral mirroring program with Standard Chartered
👉 Explore our latest Web3 innovations