Google is set to implement updated advertising policies for the cryptocurrency industry starting January 29, 2024. These changes will apply globally, with region-specific requirements. For instance, in Taiwan, advertisers must obtain authorization from the Financial Supervisory Commission (FSC) Securities and Futures Bureau before running cryptocurrency-related ads.
Key Updates to Google’s Cryptocurrency Advertising Policy
Google Ads remains a dominant platform for digital marketing, and its latest policy revision introduces stricter compliance measures for cryptocurrency promotions. The updated rules affect:
- Cryptocurrency trading platforms
- Complex speculative financial products (CFDs, forex, spread betting, etc.)
- Software/hardware wallets
👉 Learn how these changes impact your crypto marketing strategy
Advertisers Must Comply with Local Regulations
To run cryptocurrency ads, advertisers must:
1. Complete Google’s certification process
2. Ensure their products, landing pages, and ads comply with local laws
3. Display proper risk disclosures
Google will implement a “warning-first” enforcement approach:
– First violation: 7-day warning to fix compliance issues
– Repeated violations: Account suspension
Taiwan’s Specific Requirements
For advertisers targeting Taiwan’s market:
FSC Authorization Mandatory
- Only FSC-authorized entities can promote:
- Cryptocurrency trading
- Speculative financial products
- Authorization requires demonstrating:
- Compliance with leverage limits
- Clear risk disclosures
Additional Local Requirements
- Strict leverage caps for trading products
- Mandatory risk warnings in all advertising materials
- Prohibition of misleading ROI claims
Evolution of Google’s Crypto Ad Policies
Google’s approach to cryptocurrency advertising has shifted significantly:
| Year | Policy Change |
|---|---|
| 2018 | Complete ban on all crypto-related ads |
| 2021 | Partial allowance for regulated exchanges/wallets (US only) |
| 2024 | Global framework with local compliance requirements |
👉 Discover compliant crypto advertising solutions
In 2018, Google’s Ads Director Scott Spencer stated:
“We don’t have a crystal ball to know where cryptocurrency will go, but we’ve seen enough consumer harm that we’re approaching this space carefully.”
The 2021 update permitted ads for:
– Regulated cryptocurrency exchanges
– Wallet services
While maintaining bans on:
– ICOs
– DeFi protocols
Frequently Asked Questions
1. What documents prove FSC authorization in Taiwan?
Advertisers must provide their financial services license number and approval documentation from Taiwan’s Securities and Futures Bureau.
2. How long does Google’s certification process take?
Typically 5-7 business days after submitting all required compliance documents.
3. Can overseas exchanges advertise to Taiwanese users?
Only if they’ve obtained cross-border financial services approval from Taiwan’s FSC.